Keti Sidamonidze / Partner-Market Research
Ms. Ketevan (Keti) Sidamonidze is the Founding Director of Versatile KS Consulting. For two years she was the Managing Partner of Experto Consulting. Besides managing the day-to-day activities of the firm, she has executed Market Mapping, Value Chain, and Opportunities-Constraints-Solutions (OCS) Analysis for USAID Zrda; conducted Industrial Paints Market Research for Georgia, Armenia and Azerbaijan for TEKNOS and provided market research/product development related technical assistance to USAID REAP beneficiary agribusinesses. Prior to joining Experto, Keti was the Chief Advisor to the Director of the Georgian National Investment Agency as well as the Private Investment and Financing Consultant for USAID EC-LEDS Clean Energy Program.
Keti holds a Full Time MBA degree from ESADE Business School in Barcelona, Spain. As a Consultant of the Momentum Project, a social entrepreneurship initiative of ESADE, BBVA and PwC in Spain, she aided Grupo Sacendi in devising a replicable sustainable growth strategy that resulted in obtaining a 0.5 million EUR Impact Loan from BBVA Bank. Up until the ESADE MBA, Keti was the Focal Point of the United Nations Global Compact Georgia Network and she has successfully led the internal and external communications of the Network that resulted in increasing the membership of the network by 35%.
She served as a Project Team Leader/Manager for the American Chamber of Commerce in Georgia for over 7 years, leading dozens of projects funded by USAID, as well as two US-Georgia Business Summits and USDA Trade and Investment Mission to Georgia. In addition, Keti ran AmCham Tourism, IT & Telecom, Trade and Transportation Facilitation, SME, CSR, Agri-business and Tax Committees. Ms. Sidamonidze was the founding Board Member of the Georgian SME Association and a member of the Advisory Board of www.PRExchange.ge.